City Ranked
Internet Marketing
(360) 907-1973
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Website Development
Building a website for today's internet and search engines takes time, thought, clear goal setting and most of all, understanding your best prospects and their needs.
Unfortunately many small business owners don't view their website as a opportunity, but rather the thing that still hasn't been finished. Many small businesses owners will even admit they don't feel their website portrays the the best their business has to offer.
To build a good website, you first need to understand how the search engines work, so your website can be found. After all, what good is a website, if your most valued prospects can't find it? Second important factor is that your website must sell your prospects quickly on your products or services. An average web surfer looks at a web page less than 1 minute before deciding to continue on, or back out. Third, we need to make it easy for your prospects to do business with you. Every page on a website needs to be built with an end desired result in mind. Do you want the prospect to pick up the phone to call? Walk through your front door? Complete an order online? Or perhaps request more information through a form request?
At City Ranked we specialize in building engaging websites to meet the needs of local small businesses. Our websites as designed with the search engines in mind, and designed to convert visitors into customers.
Our Website Development Process
Goal Establishment
What do you want visitors to do when they find your website? The answer to this question may not be as simple as most think. Developing a sales funnel with your website can be a challenge. And turning that browser who's just looking for information, into a paying customer is the reward.
At City Ranked, we focus on our customers strengths, what makes them different from the competition, what makes them the best at what they do. We then develop a strategy that we incorporate into their website to communicate that message to website visitors.
Keyword Research, Selection, Timing & Tuning
What keywords are important to your business? Where do you want prospects to find your business? What about seasonal keywords? These are all important questions as a business owner that need to be considered when deciding to implement a new website. Identifying your most valuable keywords is not an exercise that should be left up to "gut instinct", but rather concrete data showing keywords versus conversions. Do you know what keywords get your phone to ring?
At City Ranked we use industry leading analytics to identify best performing keywords and trends. After identifying these keywords, we can exploit positioning and impressions to further increase qualified web traffic, which naturally will lead to more sales.
Quality Content and Website Updates
Having a quality website built is not a set it and forget it scenario. In order to continually maintain position and build on success, having a clear strategy to update your website with fresh content that will target your most valuable customers in key. Most web development companies stop at initial build out, moving onto new customers...that's where we are different.
City Ranked understand what the search engines grade on. We also understand that as a business, limiting your website to "popular keywords" does you a disservice. City Ranked clients often enjoy first page positioning for hundreds of keyword strings.
Monthly Face to Face Meetings
Here is where we really separate ourselves from our competition. When was the last time you worked with an internet advertising company that insisted on meeting with you every month? At City Ranked, we have found that this is the key to our clients’ successful on-line marketing. We have found that open communication with our clients is a must have ingredient. Each month we will conduct a meeting to identify areas of success from the prior month, areas for improvement, future opportunities and last but not least one special project for us to complete to help you maintain your strong internet presence.
City Ranked (360) 907-1973
Serving Small Business Owners in Portland Oregon & Vancouver Washington
Keyword Research Reaps Big Results
